Norwegian Hedgehog Dryer has created a huge market across the world

 

With the help of turbine technology, Hedgehog Dryer dries everything from wet socks, gloves, shoes, boots, wetsuits, shirts and blouses to ski pants in 15-30 minutes. Now the product is getting rolled out across the whole world. 

 

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Published 3 May 2022, 6:35am

by Hilde Oreld, Journalist, translated here to English by Erin Eriksson. Interview in Norwegian.

 

Bjørn Holte was one of the first in Norway to access the internet, he has raised 100 million Norwegian kroner for one of his companies in the US, received a start-up award from Trygve Hegnar and is now working on several variations of his invention, Hedgehog Dryer. Elkjøp sells the product across the entire Nordic region, and now the product is rolling out in the rest of the world also. The goal this year is 100 million Norwegian kroner in revenue. 

 

“We've created a market,” he says about the product, Hedgehog Dryer. The dryer, which has many variations, dries shoes, gloves, socks, boots, wetsuits, work shirts, ski pants and everything else significantly faster than anything else on the market. 

 

“With the help of turbine technology, most things dry between 15 and 30 minutes,” Holte says.

 

In this episode of Gründerpraten (Founder Talk), a person from Trøndelag tells all: how he managed to create businesses both at home and in the US; about life when his family in New York, with three small children, was turned on its head when his wife and the children´s mother died from cancer after it rapidly spread; how he built up another company from Hemsedal; and what are the secrets to success of entrepreneurs who want to develop and sell physical products.

 

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