Hedgehog Reigns Victorious in the 2022 MUSE Design Awards
Team Hedgehog captures another win! This time, Hedgehog Dryer wins Silver in the MUSE Design Award, “an international competition for designers whose craftsmanship shifts paradigms,” for its new Hedgehog Family product.
“The IAA team was caught off-guard by the works submitted for the second season of 2022’s MUSE Awards. These entries were truly astounding, and they certainly bring the level of competition up a notch,” Thomas Brandt, spokesperson of IAA, noted.Season 2 winners for the 2022 MUSE Design Awards has been officially announced by the International Awards Associate (IAA). With well over 6,000 entries received worldwide, the MUSE Creative Awards and MUSE Design Awards resumed their mission to honor creative and design professionals’ excellence.
For this competitive season, Hedgehog AS walks away with the Silver award for its Hedgehog Dryer product series, featuring the Hedgehog Family, Hedgehog´s newest product. The winning work that seized the win was created by Bjørn Holte, Hedgehog AS; industrial designer Lachlan Dunn, Lachlan Dunn Design Group; and engineer Magne Tveit Bolstad, Bolstad Consulting. Hedgehog founder, Bjørn Holte, said, “It's a huge honor to win a MUSE Design Award! We are very proud that the judges understand and value the improved design and functionality of our products, and that our brand is being honored on such an amazing international platform. Karamba!”
Hedgehog Family can dry gloves, shoes, and heavier boots simultaneously. “We expect that this product will be our best-seller,” Holte predicted. “In addition to its sleek, Scandinavian design and customizability, it dries items amazingly fast. It works even better than we expected!” The Dunn, Bolstad, and Holte design team created Hedgehog Family to be an all-in-one drying solution.
The MUSE Awards is a series of competitions hosted by the International Awards Associate (IAA), an organization that has continuously strived to honor creatives and designers for their excellence, regardless of their background or experience in the field.
“The IAA team was caught off-guard by the works submitted for the second season of 2022’s MUSE Awards. These entries were truly astounding, and they certainly bring the level of competition up a notch,” Thomas Brandt, spokesperson of IAA, noted. “It’s amazing as always to witness great works lined up in the competition. The team is absolutely in awe of the level of creativity and ingenuity that is in the industry.”
By inviting industry professionals to serve as the competition’s jury, IAA upheld their standards of impartiality and enforced industry standards as their assessment criteria. The jurors’ mission was to identify excellence and burgeoning talent amidst the myriad of entries submitted, which would serve as new benchmarks in their respective industries.
Grand Jury Panel
Applications were received from 38 countries, but ultimately, only 110 jurors were selected. These esteemed individuals are professionals belonging to renowned companies, representing the industry’s best of the best.
Each entry was judged using category-relevant industry standards. Blind judging was also employed to enforce impartiality. Under this approach, entries were evaluated on their own without comparison to others. These measures were in place as IAA believes that all works that gain recognition should do so based on their own merits.
Participation of International Brands
As the world’s gaze turned towards the competitions, the MUSE Creative and Design Awards received entries from prominent organizations from all over the world. And, of course, Hedgehog AS, a small Norwegian brand that launched on the market only last October. Since then, Hedgehog has received international success with distribution in over seven countries in its first year, with exciting plans to expand.
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